What does it mean to be a feminist in 2017? Why does the word feminist itself cause a cringe in the room? In the United States particularly, how does one perceive the ideas of equality versus feminism? Technically feminism is defined as “the advocacy of women’s rights on the basis of the equality of the sexes.” So why does equality spark such controversy in the present culture and political environment of the United States of America and how can we change that?… If I told you some women singing a little known song, “Quiet” by Los Angeles artist , a capella could change that would you believe me?
On January 21st 2017 approximately 2.6 million women all over the world gathered together to March for the protection of women’s rights and women’s voice in the political environment in light of the recent election and strained polarized viewpoints of the population. Candidate Donald J trump won the presidential election of the United States of America just days earlier and the march served as a reminder of the female voice in society and politics due to concerns of the conservative view on women’s rights. In this March hundreds of thousands of women with different views gathered in an effort to support and uplift. In all of the voices and messages of these attendees and leaders, how could one message prevail? The answer I would argue is through song, specifically through the new found “anthem” of the women movement, “quiet” written by MILCK.
How can one explain the profound effect and accomplishment one melody had to this movement? The power of communication for one, These women singing together at the march connected over the internet before coming and practiced via video chat. The intensity of global media coverage of the march secondly, The artist MILCK wrote, arranged, and directed the song for the march and with the platform of such a historical gathering of women the song took off, appearing on Samantha Bee’s Full Frontal and opening the Women in the World summit. Through these recent innovations in communication that allowed these women to connect and perform originally and through such a powerful platform the song was virally successful. The message and medium of the music itself, the lyrics spark a bond between women all over the world. Inspiration to speak up about personal and mass injustices suffered as women occurred globally. The medium of music has historically added soul and strength to a plea for power and equality, making the message impossible to ignore the more voices there are to join in song.
All in all the success of this clip and song can be explained by media and communications phenomenon but cannot be possible without the talent of an artist or the soul of a movement and each voice added to the noise will indeed make a difference.